Before the Internet … you heard me … before Pinterest, before Buzzfeed, even before a Google image search, I had the daunting task of figuring out my son Austin’s Halloween costume. Now I am not talking about the Dark Ages; we did still have Target and Walmart and a selection of cheaply made, super uncreative costumes. But Austin wanted to win the Cub Scout Halloween contest, and to do that, I had to come up with the most creative, yet “diy” attainable costume. So each year at the beginning of October I started to look around for costume ideas. As I watched tv, shopped for groceries, and interacted with family and friends, I always looked for something creative that would work. And after lots of discarded ideas (my son really wanted to win!!), we always came up with something. One year, he was the inside of a dryer (black sweatsuit with socks, a dryer sheet, and even a pair of undies clipped on him). He was a trash can (actual plastic trash can from Home Depot with the bottom and arm holes cut out and lid attached to a ballcap) and a Kroger bag of groceries (big box covered with brown paper with groceries sticking out of the top). His Cereal Killer (black trench coat with small cereal boxes attached inside, carrying a big stick with a spoon at the end) was truly the best! And guess what? He won every single year. So is this blog all about me bragging about my creativity? Not really! Remember, I had to work to be creative. I started in early October looking for ideas. Today, my son has it so easy. He still likes to wear the most creative Halloween costume, but he now has all kinds of resources to use like Pinterest, Buzzfeed, and Google Images. etc Strategies believes that in communication and training, we need to understand that you can become better at being creative if you work at it. And creativity can help you solve that problem, develop that new idea, or train more effectively. Use your resources but also use your focus. Allow yourself time to look around and see the creativity all around you. And best of all … that creativity will help you “win” every time!